The edge of today is the center of tomorrow.
We are outlaws.
We are our own tribe.
What used to be taboo and on the edge of culture is now front and center as it should be. It’s no accident that we are drawn to those that live on the edge and take chances. We are drawn to and defined by those who thrive under pressure and push past their limits and the social construct that is placed on them. The risk takers and entrepreneurs that materialize dreams by pulling and pushing their entire tribe forward and upward. They’re constantly in motion, pushing boundaries and limits. The best life is the one you’re living to the fullest right now. We believe in radical freedom and want to inspire and invite everyone along for the ride to uncork their true self and to cross the gateway of true freedom. Let’s do it now and together.
We are very sensitive in terms of social issues, injustice, inequality and manipulations. We speak up for what we believe in. We push the envelope to bring about social change and fresh perspective. All we have is today and we should live life to the fullest right here, right now. We want you to feel good and help you bend the rules and stand out. Be comfortable in your own skin. We take a light-hearted approach in an otherwise serious world.
We yearn to push boundaries and break out of norms at a visceral level. It’s in our nature. Going fast, splitting lanes, burning rubber, running naked and absorbing the world's energy are the things that give us goosebumps and makes us feel alive. All in, or it’s not worth it. When we are free here, we can be free everywhere
We believe in being free and expressing yourself as the individual you truly are, devoid of constraints that society places on us. As a brand, we speak to one, we speak to all. We want to bring everyone along for the ride. We are united by the desire to go for it and live it up today.